You already know what to do. What you don't have is a system that survives your calendar.
The Executive Reset is a twelve-week framework — training, nutrition, sleep and labs with the decisions made in advance, so a 6am flight doesn't end your week.
THE PROBLEM
You're not under-informed.
You've read the studies, tried the apps, and probably run a version of this before. Week one is clean. Week five is a deal closing, three cities, two dinners you didn't choose, and four hours of sleep on a Tuesday. The plan didn't account for any of that, so the plan loses. That's not a discipline problem. It's a design problem.
WHAT IT IS
The Executive Reset is a 22-page framework, not a course. You can read it in an evening and start the next morning. Twelve weeks, four phases — RESET, REBUILD, REFINE, RECLAIM — with what changes and when.
WHAT'S ACTUALLY IN IT
The full twelve-week phase structure. Dumbbell-and-bench training: three days, every exercise, sets and reps. Progression rule with week-7 deload. Printable weekly training log. Zone 2 and VO₂max conditioning. Protein targets and meal template. Morning and evening routines. Lab panel timing. Supplements worth taking — and what isn't.
THE TRAINING PLAN
Three sessions a week, dumbbells and a bench. Every exercise, sets and reps written out — plus the progression rule, the week-7 deload, and the swaps for a hotel gym.
RECOVER AND RECLAIM
Morning and evening routines built around a calendar that moves. Sleep window, recovery habits, and the weekly habit that keeps the system running.
THE NUTRITION FRAMEWORK
Protein targets and the meal template that makes them automatic. 80/20 nutrition, recalibrated goals, quarterly labs, and a supplement section that tells you what's worth it and what isn't.
SO HERE'S MY OFFER TO YOU…
THE EXECUTIVE RESET
For Just $27
You get instant access to The Executive Reset — your login lands in under 60 seconds…
You follow the four-phase framework — reset habits, rebuild strength, refine routines, reclaim performance…
You plug in your meals and workouts using templates designed for a busy executive schedule…
You track four numbers a week on the scorecard, so progress is something you can see rather than guess at…
…As simple as that!
WHAT YOU GET
The full twelve-week phase structure, with what changes and when
The dumbbell-and-bench training program — three days, every exercise, sets and reps
The progression rule, written plainly, including the week-7 deload
A weekly training log you can print
Conditioning: Zone 2 and VO₂max, with how much and when
Protein targets and the meal template that makes them automatic
Morning and evening routines built around a calendar that moves
Which lab panel to ask for, and when to book it
A supplement section that tells you what's worth it and what isn't
The qualification page — an honest read on whether coaching is even appropriate for you
FROM THE DESK OF LJ SILVA, M.S.
Dear High-Performing Men in Their 30s and 40s,
I'm LJ Silva. I hold a Master's in Applied Exercise Science with a concentration in Sports Nutrition, and I work with executives, entrepreneurs and professionals whose careers are in good shape and whose health isn't.
I got interested in this population for an unglamorous reason: they're the ones the standard advice fails. Not because they won't do the work — they're some of the most disciplined people I've met — but because the work was designed for someone with a predictable week.
So I stopped trying to fix the discipline and started fixing the design. What's in The Executive Reset is what's left after a decade of removing the parts that don't survive contact with a real calendar.
I am not a physician and I am not a registered dietitian. This is educational content, and there's a page in the book that says so in more detail.
— LJ
WHO THIS IS FOR
• You're 30–50, working long hours, and your body has fallen behind the rest of your life
• You travel, or your schedule changes without asking you
• You want a structure you can follow without thinking about it every day
• You're willing to run twelve weeks before judging the result
WHO THIS ISN'T FOR
• You want a meal plan that assumes you eat at home seven days a week
• You want rapid weight loss and you want it measured on a scale
• You have a medical condition that needs a physician's input first — get that first, then come back
• You're looking for someone to tell you it'll be easy
WHAT THIS BOOK WON'T DO
It won't adapt to you. It's a framework, and a framework can't see your labs, your sleep debt, or the fact that your stall in week nine is your thyroid and not your training.
For most men that's fine — the framework is the part they were missing.
If you want the other part, there's a page at the back that tells you how to apply, and a fair warning that I turn people away.
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